The Human Element: Bob Garfield at TEDxNashville

30/04/2012 09:45:59

Bob Garfield has never worked in advertising or marketing a day in his life. He has no relevant education, experience or data. He owns exactly one dark suit. He is also the most prominent commentator and analyst of advertising and marketing who has ever lived. For 25 years, his AdReview column in Advertising Age evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously -- and presciently -- chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages -- including, of course, Bulgarian.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* *Subject to certain rules and regulations.

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