Neuromarketing in action -- towards a new model of persuasion | Antonio Casals | TEDxReus

06/11/2014 13:14:12

This talk was given at a local TEDx event, produced independently of the TED Conferences. Towards a new model of persuasion based on advances in neuroscience applied to communication. Marketing and sales traditionally or neuromarketing? Beginning to convince! You will get more opportunities to capture scientific way, influence buying decisions more scientifically and close more deals scientifically.

Partner of SalesBrain, the first Neuromarketing agency in the world. NeuroStrategy partner and CEO. Spain Local Chair of the global Neuromarketing Science & Business Association NMSBA. Pionner in #Neuromarketing with over 30 years of marketing, sales, and top management experience, Antonio's passion is to understand and predict clients and consumer behaviour as well as to develop people’s skills in neuromarketing and neurostrategy.

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