This talk was given at a local TEDx event, produced independently of the TED Conferences. Towards a new model of persuasion based on advances in neuroscience applied to communication. Marketing and sales traditionally or neuromarketing? Beginning to convince! You will get more opportunities to capture scientific way, influence buying decisions more scientifically and close more deals scientifically.
Partner of SalesBrain, the first Neuromarketing agency in the world. NeuroStrategy partner and CEO. Spain Local Chair of the global Neuromarketing Science & Business Association NMSBA. Pionner in #Neuromarketing with over 30 years of marketing, sales, and top management experience, Antonio's passion is to understand and predict clients and consumer behaviour as well as to develop people’s skills in neuromarketing and neurostrategy.
About TEDx, x independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* *Subject to certain rules and regulations