Working in the China Internet giant Baidu, and experiencing the evolution of the market, the speaker gives you a few ideas on how China digital media and e-commerce change consumer behaviour, and how they change the way people do business.
Bowen is an executive with over 12 years’ experience in multinational Internet and Software companies such as Baidu, bringing together eastern and western cultural and consumer understanding. She has proven track record of setting up new businesses, and growing business from scratch in China.
Bowen is enthusiastic in consumer-centric and data-driven marketing, solving business problems through technological innovation, using quantitative and qualitative way to design solutions, combining science and art.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at